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    Dr. Hanna El-Muhtaseb


    MBA Track International Sales Management
    Main topics: Competitor Intelligence, Competitive Intelligence, Transfer implicit into explicit knowledge, customer relationship management

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    Hanna El-Muhtaseb graduated from Middlesex University (London, UK) with a BA Honours in Business and from the University of Bamberg (Germany) with a B.Sc. in Business Administration in 2011. She later received an MA with distinction from the University of Westminster (London, UK) in 2012 followed by an M.Sc. in Business Administration from the University of Bamberg (Germany) in 2014. In 2018 she successfully completed her doctoral thesis at the University of Bamberg (Germany) – investigating the implementation of competitor intelligence with a focus on the creation of conceptual foundations and empirical analyses.