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    Prof. Dr.rer.pol. Barbara Niersbach


    MBA Track International Sales Management
    Main topics: Key Account Management (special track alignment of internal KAM activities), sales management, network management, leadership, organizational behavior, retail management.

    Hochschule | Unternehmen:

    Barbara Niersbach is professor at the University of Applied Sciences Ravensburg-Weingarten for industrial marketing with the main focus on sales and key account management (KAM). Prior to this she has been lecturer for marketing at the Kempten University of Applied Sciences for 5 years.

    In 2003, she graduated in business administration at the University of Passau. She then worked several years at the Lidl Waldenburg GmbH & Co.KG as an area manager before changing to a B2B company for technical ceramics being responsible for strategic and operational marketing affairs. In 2016 she successfully completed her doctoral thesis at the University of Bamberg investigating internal KAM activities of supplier firms. During her academic career she respectively spent one year in New Haven, CT, USA and Barcelona, Spain.

    Ms. Niersbach is currently engaged in teaching, research and consulting of KAM and sales management.