1. Kempten University of Applied Sciences
  2. Faculty of Business Administration
  3. Degree courses
  4. Bachelor’s degree
  5. Business Administration

Why Innovation, Transformation & New Work?

The world of work and business is changing rapidly: digitalization and AI, new work, ESG regulation, and globalmegatrends are challenging companies—and opening up opportunities. The specialization“Innovation, Transformation & New Work” will equip you to actively shape these changes. You will learn how to effectively implement innovation and change projects, integrate sustainable governance requirements in a practical manner, anddevelop future-proof work and business models. Practicalteam projects, scenario workshops, and portfolio reviews prepare you forresponsible roles in management, consulting, HR/organization, andbusiness development.

List of modules

Module no.
19.9/20.9

Modules

hrs/wk

ECTS

Examinations

aMarketing research2

 

5

 

Written exam 90 mins

bMarketing strategies2
cMarketing instruments2

 

5

 

Written exam 90 mins

dDigital marketing2
eMarketing seminar45Seminar paper and presentation
Total 1215 

Contact

Coordinator and contact for this major: Professor Dr Frank Oerthel

frank.oerthel(at)hs-kempten.de
W214
+49 (0)831-2523-166