Duration: November 2022 – July 2023 and beyond
GeraBild examines the extent to which training in media and digital competence for older target groups is perceived by them as a push or pull offer at educational institutions. We have been examining the geragogical educational programme in 14 educational institutions in the town of Kempten by conducting expert interviews covering the process of planning, implementation and evaluation, each lasting approximately one hour.
According to Kuckartz’ research method of structured content analysis, the 14 interviews are analysed and objectives developed for teaching and learning arrangements of push and pull offers. The deductive categorisation was carried out using the quality wheel with 12 Q-goals in community-oriented senior citizen work and age education (Köster, Schramek & Dorn, 2014). After several coding rounds, successive inductive categories were obtained. The scientifically based analysis gets to the bottom of the hypotheses, providing a transparent result for geragogical development steps:
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