International Marketing and Sales

„Marketing and innovation produce results: all the rest are costs. Marketing is the distinguishing, unique function of the business."
Peter Drucker’s famous quotation underlines the importance of international marketing strategies.

The specialisation focuses competitive advantages through innovative and effective international marketing and sales concepts. International competences are vital for almost every company – in the meanwhile the major turnover is carried out abroad. This requires effectful marketing concepts.

The course International Marketing and Sales is built on three pillars:

• International Marketing Strategy,
• International Marketing Instruments and
• the seminar about Market Entry and Operation Modes.

Based on these three elements you will be well prepared to manage and decide about core international marketing aspects. You get competences to develop a international marketing strategy and to decide about effective concepts according to the company, customer and market requirements. Successful implementation of strategies is based on the right toolbox. That means you need to decide about effectful and innovative marketing instruments. The seminar brings everything together – here you need to develop and design a comprehensive business model to enter and operate successfully a new international market.

Professor Dr. Uwe Stratmann is responsible for the overall specialisation. Professor Dr. Frank Oerthel is responsible to the lecture about international marketing instruments. Guest speakers from international companies will be complementary.

 uwe.stratmann(at)hs-kempten.de
 W206
 0831-2523-163

 frank.oerthel(at)hs-kempten.de
 W214
 0831-2523-166