Children’s University

Speaker: Sebastian Kern, Kempten University of Applied Sciences

What’s this? An adventurer is running along a gravel path in between trees, the wind is rustling the leaves, and a mill is creaking around on the cliff above her. How do all the notes, footsteps, rustling leaves and creaking of the mill come about? How are these noises incorporated into video games, bringing the whole world of adventure to life? We will watch a scene from a video game without any sound and think what we need to bring the game to life. Then, we will record sounds, edit them and add them to the game, before watching the scene again with all the audio effects.

Speaker: Professor Thomas Eimüller, Kempten University of Applied Sciences

What’s this? Do other beings actually exist in outer space? Are there really little green aliens on Mars – and if so, how are we supposed to communicate with them? After all, we don’t speak “Martian”. As an extraterrestrial detective, you will accompany Professor Eimüller through our solar system, discovering foreign planets orbiting distant stars, and you’ll be amazed to discover how incredibly big the universe is. So huge, in fact, that we humans can hardly be the only living beings … and yet also so immense that it would be easier for us to find a needle in a haystack than encounter other life forms in the universe. However, we extraterrestrial detectives don’t give up that easily …

Speaker: Professor Dr Roland Jeske, Kempten University of Applied Sciences

What’s this? Right now, we can see prices rising all around us – at petrol stations, in supermarkets, in all aspects of our lives. But how do we actually identify increases in the costs of goods and services? Official statistics reveal typical prices increases with what’s known as the “consumer price index”. But how is this figure calculated when the amount by which everyday products get more expensive obviously varies, and above all considering that we buy different things more or less frequently? Professor Roland Jeske will be explaining in an understandable way how the consumer price index is worked out, what information it includes, and the kinds of problems that the calculation presents.

Speaker: Professor Frank Oerthel and Professor Uwe Stratmann at Kempten University of Applied Sciences

What’s this? … the happy world of Haribo! Why do we like buying products by certain specific manufacturers, and what do brands have to do with our feelings? We have absorbed many brands so completely that we subconsciously prefer them to others, and we’re somehow happier consuming these products than others. In fact, we even use some brand names in our everyday language – “Can you pass me the Sellotape?” or “I really fancy a Coke”. How does this come about? And what’s happening to us without us realising? Professor Oerthel and Professor Stratmann will show you from a marketing perspective which processes take place in our minds, how companies use psychology for advertising and sales, and how brands get the better of us every now and again.